THIS VALENTINE’S DAY I’M TREATING MYSELF TO AN ECO-FRIENDLY SHOPPING SPREE
By Anna Tingley
2 · 14 · 19
Every brand is hopping on the sustainability train it seems. From newer cult favorites such as Reformation and Outdoor Voices, to older brands whose entire ethos is rooted in eco-friendly practices like Patagonia, sustainable options for clothing are only becoming more readily available. And this drive towards transparency and sustainability within the fashion industry is not only direly necessary -- the global fashion industry is the second most polluting industry in the world!!! -- but also makes sense for brands financially in the modern age. In a recent study conducted by Nielson, millennials prefer to do business with “corporations and brands with pro-social messages, sustainable manufacturing methods and ethical business standards.”
While it’s taken fast-fashion and affordable spots, like Zara, H&M, and Urban Outfitters, far too long to follow the lead, the past year has seen significant growth within these large retail stores who have relied on harmful over-production (and thus, waste) to fuel its profits in the past. Finally, it seems that such stores are realizing that this whole sustainability thing isn’t a passing trend like the lines they sell in their stores. It’s here to stay so they better get with the program. Now, Zara has a whole page on their site dedicated to transparently showing their consumption and waste levels (along with their future goals). Urban Outfitters has an added section to their site and store called Sustainable Living. And H&M launched its own sustainable clothing line, Conscious, in 2018.
So if you just can’t completely change your shopping routine -- habits die hard, man -- then browse through the list below which includes eco-friendly purchases you can make at the same stores you’ve been shopping at forever. The farther you go down the list, the more sustainable the store. And as you scroll, hopefully you’ll become more sustainable, too.
If we learned anything from NYFW, we know that prairie dresses are officially in. So go and buy all the western-style dresses and blouses you see on Reformation so you can look like the Westworld character you never knew you wanted to be this Spring.
Somehow everything on Outdoor Voice’s site makes me want to work out, a fleeting feeling that will disappear alongside my browser when I exit the site. But it also makes me feel like whatever I end up buying will make me a cool girl — the type that has small edgy tattoos in random spots of my body and is probably a yoga instructor on the side. So I’m hoping once I get this jacket, with its daring pop of color and effortless oversized fit, all my fantasies will come true.
I love carpenter pants because you can couple them with a sweatshirt that hasn’t been washed in two weeks and still somehow look like the sleekest person in the room. Pair the above with some gold jewelry and you’re officially chic. Also, if you’re a coffee spiller — and if you aren’t, you’re lying — these carpenters also come in a deep orange and black.
Welcome the cooler older sister to Nike’s Air Force 1s!